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Friday, May 8, 2020 | History

2 edition of Computer-assisted corporate strategic planning models and marketing management found in the catalog.

Computer-assisted corporate strategic planning models and marketing management

Richard G Furth

Computer-assisted corporate strategic planning models and marketing management

by Richard G Furth

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Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Marketing -- Management -- Data processing,
  • Marketing research

  • Edition Notes

    On cover: Marketing Science Institute Research Program

    Statementby Richard G. Furth
    SeriesProject description : a preliminary statement
    The Physical Object
    Pagination8 p. ;
    ID Numbers
    Open LibraryOL17857905M

    Chapter Strategic Planning Strategic Management Process Strategic Drivers New Audit Revolution Leveraging IT Business Process Re-Engineering Motivation IT as an Enabler of Re-Engineering Dangers of Change System Models Information Resource Management Strategic Planning for IT Decision. Strategic planning 'Strategic planning' can also be known as 'long-term planning' or 'corporate planning'. Those alternative names give some insight into the nature of strategic planning. It: considers the longer term (think of a time-horizon of about five years or beyond) considers the whole organisation.

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Computer-assisted corporate strategic planning models and marketing management by Richard G Furth Download PDF EPUB FB2

Get this from a library. Computer-assisted corporate strategic planning models and marketing management. [Richard G Furth; Marketing Science Institute. Research Program.]. This paper describes a representative, sectionalized, computer assisted strategic planning system, as developed and used by the authors.

It suggests that the future direction of such programmes—with several already in use—is toward the development of approaches which combine simulation and linear programming to simultaneously address long and short-term Cited by: 4.

Abstract. Many companies have traditional systems to assist corporate planning by edp. Examples are systems of equations to simulate the consequences of different investments, policies of depreciation or profit distribution on earnings, taxes, cash flow, Cited by: 1.

NEW - Linking theory to practice and practice to theory—Unlike traditional marketing books, which may focus on conceptual, empirical, or qualitative perspectives, this book aims to train marketing managers to use analytical, quantitative, and computer modeling techniques to translate concepts and data into context-specific operational decisions and actions.

Journal of Marketing Management, Vol. 3, No. A Survey Of Operations Research In Canadian Companies. 25 May | INFOR: Information Systems and Operational Research, Vol.

24, No. Quick Spread Sheet Corporate Models for Strategic Planning. IEEE Transactions on Power Systems, Vol. 1, No. 3 Computer assisted strategic planning. Long Cited by: This paper sets out to unravel the effectiveness of social media networks adopted by various business organizations can serve as a strategic tool for organizational marketing management.

The remainder of the paper is as follow: the next section reviews the related literature and this is followed by discussion, conclusion and recommendation. 13 Research The Use of Financial Modelling in Strategic Planning G.M. Brooke and N.M. Duffy Graduate School of Business Administration, University of the Witwatersrand, P.O.

BoxBraamfontein, South Africa The focus of this study is the application of computerised financial modelling technology to the strategic planning function of certain industrial and Cited by: 6. [Show full abstract] impact of corporate culture, can help us to understand how marketing planning processes operate in authors contention is that the real problems associated with.

Computer-aided Visioning and Learning-oriented Models: This paper reports some of the results of a study of operational and strategic planning practices in 81. SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library.

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SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people. Strategic management d The innovation strategy for changing products and technologies that involves managers putting in place processes and structures to ensure that new ideas are carried forward for acceptance and implementation is known as _____.

unstructured decision making, whether that occurs at the operational, management or planning levels. ESS are used primarily for structured management and strategic planning.

applications. OAS are used for office correspondence and communication and are used in all the domain (Fig. 1.). Operational Control Management Control Strategic Planning.

Vijay Mahajan and Yoram Wind. Integrating Financial Portfolio Analysis with Product Portfolio Models, in Strategic Marketing and Management, Dave Gardner and Howard Thomas, eds. NY: John Wiley & Sons, R.S.

Chagnanti, R. Chagnanti, and Vijay Mahajan. What types of companies are using corporate planning models. How are they being used. Which resources are required. These are among the questions which were raised in a recent survey of companies whose results are summarized in this paper.

The paper also examines the costs and benefits to be derived from using corporate simulation by:   Marketing Management Attracting new customers and retaining and building relationships with current customers Profitable Customer Relationships Finding and increasing demand, also changing or reducing demand such as in Demarketing Demand Management Involves managing demand, which involves managing customer relationships Marketing.

: Practice of corporate strategy - an interactive approach: With electronic simulator CEOlight to download from the Web (): Michel Muszynski: BooksPrice: $ Facilities management such as planning, computer-aided design and BIM integration, space management, move management, and resource scheduling.

Maintenance management covering asset management, work requests, preventive maintenance, work order administration, warranty tracking, and facility condition assessment. Marketing must plan to launch 12 new models in the Chinese market.

The chairman also announced his intention to take both car brands upmarket and establish them as premium car brands that. the role of industrial marketing research in strategic clark, w.a.

american marketing association proceedings, series planning. proceedings. marketing research and strategic planning are defined. market research has several important roles to play in strategic planning.

strategic planning is the means for. Marketing planning is just one facet of the overall company's planning. Marketing plans must therefore take their guidance from the overall strategic plan or business plan.

Most companies produce both a strategic plan and a managerial plan (also known as an operational plan). The distinction between strategic planning and management planning is. Computer-assisted self-interviewing A _____ occurs when a company's management decides to add products to an existing product line to compete more broadly in the industry.

merging tactical and strategic planning methods across functional areas of the business to align production with demand is known as _____ planning.Full text of "ERIC ED Design and Evaluation of a Computer-Assisted Management Information System for Secondary other formats.You need not to compromise on quality and plagiarism when Computer Aided Design assignment help is there.

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